A Review of Online Marketing Strategies to Use - I wanted to take a minute today and talk about online marketing strategies in general, and just give a reminder of all the different things that you could be doing to promote your online business.
The fact is that you need to be doing multiple things if you’re really going to see some long term success. So let’s do a quick review of some of the main strategies.
A Tip About Online Marketing Strategies
Below I’m going to review a bunch of different marketing strategies that you can use. I don’t want you to get overwhelmed, but you need to look at your own business model and see how you could take advantage of testing these different strategies. Test, tweak, find what works, and then optimize what works!
Search Engine Optimization (SEO)
This is probably the one strategy that everyone is familiar with and want to learn how to do. And for good reason! Who could pass up free traffic, and tons of it if you can get ranked for the right keywords? It’s a great thing!
Some things to be aware of with SEO:
- You have to work on it consistently. Building a link here and there won’t cut it.
- You need to keep up on the industry. Algorithm updates, outdated techniques, and other things change in the SEO world all the time. Keep up on changes.
- Be willing to put in the time to get it done, or hire it out. This is not a quick process!
SEO is great, but you really need to be aware that it takes time and effort before you’ll see results with it. But because it can generate so much traffic, it is something you should learn how to do.
Social Media Marketing (SMO or SMM)
Social media optimization and marketing is one of the newer online marketing strategies, but it can be a great way to bring in additional traffic, get exposure, and links. Use sites like StumbleUpon, Digg, Reddit, Facebook, and others to increase your exposure and traffic.
Pay Per Click (PPC)
This is one of the online marketing strategies that I find a lot of people are afraid of. At least they’re afraid of spending a lot of money without even knowing it.
Well, these days you pretty much have to set up budgets and protections so that you don’t spend more than you’re comfortable with.
But in an overall strategy, this is one you’ll want to learn how to do and at least use from time to time. This is for a couple of reasons:
- You can get traffic faster with PPC than you can with SEO
- You can do really good testing with PPC
- You can target more phrases with PPC than you can with SEO
So you see, there are some really good reasons to use PPC as one of your main strategies. Learn the basics of how to do it because with knowledge and then action you can eliminate the fear of doing it!
If you’re running a retail business, whether it be with your own warehouse or through dropshipping, this is one you should look into. Simply put, there are a lot of sites out there that shoppers are already using to find good deals.
These include Amazon.com, Shopzilla.com, Shop.com, Shopping.com and others. Most of these run of a PPC-like program, but some are even free like Google Base. Check them out since they can really bring you some targeted customers!
This is one online marketing strategy that can really be put to good use early on in your business. Here’s a basic example of a joint venture: Let’s say you have a site that sells fitness products.
Well, what if you went and found a popular fitness blog and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you’ll split the profit with them.
So you get the benefit of having a popular blogger talk about your site, and also recommend that their readers buy from you. All you have to do is be willing to share the profit with them! There are plenty of other ways to use this strategy. Be creative!
You’ve all heard by this time I’m sure of the value of building a list. Have a newsletter that you send out every week or two, but make sure that you’re giving out valuable content and not just advertisements.
This is a great way to keep in touch with current and potential customers. It gives you the chance to have multiple touches with these people.
Final Thoughts About Different Online Marketing Strategies
So there you have a short list of some of the different things you can do to promote your site out there. This is not meant to be an all-inclusive list of all the things you can do, but this should get you started. Think about your site and model, and think about which of these approaches could work for you.
For example, if you have an affiliate site you won’t really be able to use shopping networks the same way a retail site would.
My hope is that after reading this post you understand that there is more to do than just SEO. Use some of these other online marketing strategies. As mentioned before do some testing to see what works for you. Then make the most of it!
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